
FROM
LUCY
TO
KILIAN
LUCY - 3.2 MILLION B.C.
AUSTRALOPITHECUS AFARENSIS
KILIAN JORNET - 2017
HOMO SAPIENS
DISCOVER HOW ME:SH’S UNIQUENESS SHINES THROUGHALL THAT MAKES A RUNNING SHOE, FROM SPORT TO BUSINESS,FROM THE BEST ATHLETE… TO THE FIRST ONE.
A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.
SALOMON RE-EVOLUTIONIZES RUNNING WITH A SHOE THAT'S UNIQUE TO ANY HUMAN. TO DEMONSTRATE IT IN A PLAYFUL EXPERIMENT, WE CRAFTED A ME:SH FOR LUCY THE AUSTRALOPITHECUS. WITH THE HELP OF PALEOANTHROPOLOGISTS SPECIALIZED IN MOTRICITY, THE SALOMON TEAM RETRIEVED LUCY'S DATA, AND CRAFTED A SHOE THAT FITS HER PERFECTLY USING ME:SH 4 FIT APPROACH.
A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.
A UNIQUE SHOE CAN’T BE PRODUCED WITH A REGULAR FACTORY. TO CREATE ME:SH, WE HAD TO START FROM SCRATCH. WE DESIGNED A UNIQUE MACHINE, BUILT A UNIQUE WAY TO MANUFACTURE THE ME:SH THAT SAVES TIME, MONEY, CARBON EMISSIONS, ETC. WE DESIGNED A UNIQUE WAY OF PRODUCING A SHOE, A WAY THAT CAN EVOLVE, A WAY THAT PAVES THE WAY FOR TOMORROW.