TURN YOUR DEVICE
DISCOVER
EVERYTHING
ON MAY 29TH, DISCOVER EVERYTHING THERE IS TO KNOW ABOUT ME:SH AND, FOR THE FIRST TIME EVER, CONFIGURE RUNNING SHOES TRULY UNIQUE TO YOU.
SCROLL DOWN
TO
UNIQUE
ANYONE
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CUSTOMIZATION
A FULL RUNNING SHOE CUSTOMIZATION BASED ON ANATOMICAL BIOMECHANICS, USAGE ANALYSIS & AESTHETIC PREFERENCES
LOCAL PRODUCTION
A LOCAL PRODUCTION PROCESS MERGING SHOEMAKING MANUAL EXPERTISE WITH SALOMON S/LAB DIGITIZED TECHNOLOGY
UNIQUE CONSTRUCTION
A UNIQUE SHOE CONSTRUCTION PATENTED PROVIDING ULTIMATE COMFORT & THE FEELING OF A SECOND SKIN.
STYLE AND COLOR
CUSTOMISATION
LOCAL PRODUCTION
A LOCAL PRODUCTION PROCESS MERGING SHOEMAKING MANUAL EXPERTISE WITH SALOMON S/LAB DIGITIZED TECHNOLOGY
HIGH LEVEL
125325 MILES
MOUNTAIN GUIDE
CO-CREATION
A DIGITAL CO-CREATION, MERGING SALOMON DNA AND EXPERTISE WITH NEEDS AND PREFERENCES OF THE CONSUMER.
ETIOPIE, IN 1974
INTERNATIONAL AFAR
RESEARCH EXPEDITION
UNIQUE CONSTRUCTION
A UNIQUE SHOE CONSTRUCTION PATENTED PROVIDING ULTIMATE COMFORT & THE FEELING OF A SECOND SKIN.
CO-CREATION
A DIGITAL CO-CREATION, MERGING SALOMON DNA AND EXPERTISE WITH NEEDS AND PREFERENCES OF THE CONSUMER.
FROM
LUCY
TO
KILIAN
LUCY - 3.2 MILLION B.C.
AUSTRALOPITHECUS AFARENSIS
KILIAN JORNET - 2017
HOMO SAPIENS

DISCOVER HOW ME:SH’S UNIQUENESS SHINES THROUGH
ALL THAT MAKES A RUNNING SHOE, FROM SPORT TO BUSINESS,
FROM THE BEST ATHLETE… TO THE FIRST ONE.

  • SALOMON RE-EVOLUTIONIZES RUNNING WITH A SHOE THAT'S UNIQUE TO ANY HUMAN. TO DEMONSTRATE IT IN A PLAYFUL EXPERIMENT, WE CRAFTED A ME:SH FOR LUCY THE AUSTRALOPITHECUS. WITH THE HELP OF PALEOANTHROPOLOGISTS SPECIALIZED IN MOTRICITY, THE SALOMON TEAM RETRIEVED LUCY'S DATA, AND CRAFTED A SHOE THAT FITS HER PERFECTLY USING ME:SH 4 FIT APPROACH.
    PLAY THE VIDEO
  • A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.
    PLAY THE VIDEO
  • A UNIQUE SHOE CAN’T BE PRODUCED WITH A REGULAR FACTORY. TO CREATE ME:SH, WE HAD TO START FROM SCRATCH. WE DESIGNED A UNIQUE MACHINE, BUILT A UNIQUE WAY TO MANUFACTURE THE ME:SH THAT SAVES TIME, MONEY, CARBON EMISSIONS, ETC. WE DESIGNED A UNIQUE WAY OF PRODUCING A SHOE, A WAY THAT CAN EVOLVE, A WAY THAT PAVES THE WAY FOR TOMORROW.
    PLAY THE VIDEO
THE DOCUMENTARY
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A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.
SALOMON RE-EVOLUTIONIZES RUNNING WITH A SHOE THAT'S UNIQUE TO ANY HUMAN. TO DEMONSTRATE IT IN A PLAYFUL EXPERIMENT, WE CRAFTED A ME:SH FOR LUCY THE AUSTRALOPITHECUS. WITH THE HELP OF PALEOANTHROPOLOGISTS SPECIALIZED IN MOTRICITY, THE SALOMON TEAM RETRIEVED LUCY'S DATA, AND CRAFTED A SHOE THAT FITS HER PERFECTLY USING ME:SH 4 FIT APPROACH.
A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.
A UNIQUE SHOE CAN’T BE PRODUCED WITH A REGULAR FACTORY. TO CREATE ME:SH, WE HAD TO START FROM SCRATCH. WE DESIGNED A UNIQUE MACHINE, BUILT A UNIQUE WAY TO MANUFACTURE THE ME:SH THAT SAVES TIME, MONEY, CARBON EMISSIONS, ETC. WE DESIGNED A UNIQUE WAY OF PRODUCING A SHOE, A WAY THAT CAN EVOLVE, A WAY THAT PAVES THE WAY FOR TOMORROW.
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SOMETHING UNIQUE IS COMING
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